LA Kelley Communications was founded on the belief that anyone facing hardship, adversity or challenges—when given the right tools—can overcome, triumph, and even grow in character and confidence.
Chronic medical disorders like hemophilia can present such challenges. Parents feel overwhelmed because they lack the educational tools needed. Where will they find them?
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Which Factor Product Will You "Vote" For?
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 Factor manufacturers work hard to win your "vote": they want you to select their blood-clotting product. They used to market only to your doctor, but now they also market directly to you, the consumer. What are the tactics they use? When is direct-to-consumer (DTC) marketing appropriate? When does it step over the line? Read the May issue of PEN for our community’s first in-depth look at pharmaceutical marketing: what’s good about it, what’s not, and what you should know to make a smart, informed decision about your product.
Read the May issue of PEN 
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