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Origins

This is our 30th anniversary of LA Kelley Communications—amazing! We’ve been publishing original books and newsletters on bleeding disorders for 30 years now, and started programs to help families struggling in developing countries. We originally started just to help new US moms and dads, but grew to have global impact. We continue to assist families with bleeding disorders worldwide with educational and financial resources.

Sometimes I am asked how I started, and why I started. I often give the short version: In 1987 I gave birth to a son with hemophilia, and was so terrified, and had such scary experiences, that I decided to write a book sharing parents’ combined wisdom. It launched a new career.

The longer story is way more interesting —and mysterious! Kind of like Twilight Zone material. Interested? Stick with us—we are going to go deep into how this all came about!

Laurie Kelley graduates with friends Ellen and Gretchen
Tufts University 1986

So I had just graduated in May 1986 from the Tufts University’s Fletcher School of Law and Diplomacy at age 28, with a Master’s Degree in International Business and Economics. I had a small apartment near Tufts, and walked to school daily. I actually put myself through school, while paying all my own living expenses. I was completely broke and in debt, but about to get married and land what I hoped was my dream job. Typically, I had everything planned to the nth degree. I even paid for my own wedding. How I did this on $5,000 a year, while working for my professor, seems inconceivable now. College was and is not cheap. Neither is getting married. My gown came literally off the floor at Filene’s Basement, and we found a great reception hall that was subsidized by the military. A friend of ours was an officer. It all helped. Married, July 12, 1986.

Our plan was to land good professional jobs, pay off our debt, wait five years before having children, and buy a trophy home. It was the 1980s after all!  We both landed good jobs: I ended up at DRI, a private forecasting company in Lexington, Massachusetts. Kevin ended up at Biogen, which at that time completely fit into one building in Kendall Square, Cambridge.

With grandmother and mother, July 1986

I recall one night going out, but Kevin told me he had to first check on his Chinese hamster ovaries. A process scientist, he was working on a drug for hemophilia. We stopped by Biogen and I got to peek at hamster ovaries. Weird circumstance #1.

At Christmas 1986, we visited my mother in Springfield, Massachusetts, my home town. I don’t recall whet gifts we gave one another, but I do recall distinctly that before I left to return to Boston, she said she had one more gift. She handed me the paperback of Peter the Great, by Robert K. Massie. She off-handedly added that the author’s son has hemophilia, and this is why he wrote about Russian royalty. Weird circumstance #2!

Well, I love history and am a voracious reader. I happily accepted it, read it right away and it immediately became my favorite biography. It pretty much still is.

Little did we know that I was pregnant when she handed me the book. Weird circumstance #3.

One of my favorite books ever!

In February we all went skiing one day on a Biogen-sponsored ski trip. I recall my skinny skipants not fitting too well. Must be happily married, haha!  I recall not having any kind of balance. I fell a lot, even on the “bunny” slope, which made our gang laugh at me. Face covered in frosty snow. On the return trip, we stood in the aisle of the crowded bus as it rocketed down the highway, chatting with friends, when suddenly I, who never in my life got motion sick, felt like vomiting. I raced to the front of the bus, sat in someone’s vacant seat, and composed myself. The nausea passed. Then I noticed someone had left half of a roast beef sub stuck in the back pocket of the seat in front of them. No one was around, and I suddenly grabbed the sub and devoured it. What was I doing?

I found my husband and said to him that something was really wrong with me. My eating was out of control. Maybe you’re pregnant? he said half-jokingly. Not a chance. That was not in the plan. We had debts to pay off and a trophy home to buy.

But a trip to the doctor the following day confirmed it. You are really pregnant, the doctor said, Like three months. He looked at me funny. Yes, my husband and I both had master’s degrees, but work was keeping me very busy. Too busy to notice what was happening to my own body.

Once the shock wore off, we were over the moon excited. The baby was not planned, and I’m still not sure quite how it happened, but we were going to be parents!

Pregnant? Surprise!

Next week: The diagnosis.

Thirty Years of Education and Innovation!

It started with the birth of a baby with hemophilia, then a book… and a company was born. Thirty years ago I founded LA Kelley Communications to meet the need for information about hemophilia from a parent’s point of view. In 1990, there was no book on hemophilia to help parents master raising a child, no newsletter geared towards them, written by parents, no children’s books about hemophilia, and of course, no internet, social media… heck, we didn’t even have cell phones!

Some of you might recall our first logo!

We were all pretty isolated, and the national community was busy battling the drug companies and government about the HIV scandal. I decided to create the educational materials I needed, and share them with other families. And we’ve been doing that ever since!

Next week I’ll share the actually beginnings of our company and work, but for now, did you know we hav a long list of firsts in the bleeding disorder community? They are listed below…. and all of our sponsored books and newsletters are free to families… and they always have been for 30 years. Congratulations to us!

We provided the:

Or maybe our second logo?

• First patient-run hemophilia consultants (1990)

• First US hemophilia parenting book (1990)

• First VWD Book (2004)

• First parenting/consumer newsletter (1990)

• First children’s books (1992)

Our international
leadership program

• First and only book on inhibitors (2002)

• First quarterly e-newsletter (2000)

• First dedicated blog: HemaBlog (2006)

• First leadership training programs (1996)

• First direct-to-consumer marketing (1996)

• First private international factor donation program (1996)

Next week: How it all began!

Prepare for Big Changes

When we use the word “transitions” in hemophilia, we normally think about our child’s life cycle (or our own) and how it impacts healthcare: Children transitioning into adulthood at age 18 need to see an adult hematologist, not a pediatric hematologist. Adults finishing college or trade school need to transition into the workforce. Adults at age 26 need to transition off their parents’ health insurance. We may have joint issues as we age.

But we can also view transitions as something happening to hemophilia treatment, because that has a life cycle too. And right now, hemophilia treatment is undergoing massive, rapid change. New products, novel therapies, and gene therapy…can the US market of roughly 20,000 with hemophilia support all the products? Will insurance cover them all?

A Look Back: Our Infancy

If we accept that hemophilia treatment has a life cycle, let’s look back at its infancy and development. Early treatment for hemophilia involved whole blood transfusion and later, human plasma. Fresh frozen plasma (FFP) allowed treatment to be stored and then thawed when needed. Whole blood and FFP were both only marginally effective at controlling a bleed, due to the low level of factor VIII and large volumes that needed to be infused. Then, in the mid-1960s, came cryoprecipitate: rich in factor VIII, and created from thawed human plasma. Its higher factor VIII level in a smaller volume made administration easier, faster, and more effective.

A breakthrough came with commercial clotting factor concentrate in 1968, made from donated human blood or blood plasma. This new plasma-derived concentrate was freeze-dried and reconstituted with water when needed. Factor in a bottle! Now treatment could be done at home or away, freeing patients to travel and live more normal lives. Infusion time was tremendously shortened, meaning treatment could stop bleeding faster, reducing pain and helping to prevent joint disease. But these early factor concentrates were not treated to inactivate viruses. Tragically, in the late 1970s and early 1980s, contamination of the nation’s blood supply from donors infected with HIV, hepatitis C, and other viruses meant that clotting factor was also contaminated. Thousands of people who had hemophilia and used factor concentrates were infected and died.

In the mid-1980s, a new stage in the life cycle of hemophilia treatment emerged: the creation of factor that was virally inactivated. Viral inactivation processes, such as heat or solvent/detergent wash, could destroy the fragile HIV. Today, all clotting factor is considered safe.

The deaths of so many led to another groundbreaking stage in the life cycle of hemophilia treatment: recombinant clotting factor. Recombinant factor is produced in a lab, using human genes that are inserted into genetically altered mammalian cells. In 1992, the first recombinant factor VIII clotting factor product (Recombinate, manufactured by Baxter) was approved by the FDA. In 1997, the first recombinant factor IX product (BeneFix®, manufactured by Genetics Institute) entered the market. And now? There are now about 20 recombinant factor products on the market to treat hemophilia. We’ve come a long way.

The Family Expands: Crying for Attention

Why so many products? There are some things to know about the factor market. First, the US is the largest market. Not in population—that would be China. But in dollars. Estimates are $4.6 billion annually.1 This lucrative market attracts competitors. But factor products are protected by patents. So to avoid patent infringement, changes or improvements are made to products, making them slightly different. Some of these changes have involved production processes; and the quest to remove unnecessary human and animal proteins gave us “generations” of recombinant factor products.

Now we have three recognized generations of factor products: First-generation products use animal blood proteins in the cell culture medium, and add human albumin, a blood protein, to the final formulation to stabilize the factor. Second-generation products stabilize the factor with sucrose, not albumin. Third-generation products use no added animal or human proteins, either during processing or in the final formulation.2 Today, all factor products except for Recombinate and Kogenate® FS are third generation. A special shout-out to Octapharma’s Nuwiq®, a recombinant factor VIII product that uses a human cell line instead of an animal cell line in its production process.

Recombinant products, by reducing the potential for viral transmission, are an improvement over past products. And yet first-generation products remain in use, as do plasma-derived products. So far, there seems to be a purpose and a place for all products.

Growth Spurt!

But consumers want more. Researchers found ways to keep infused factor circulating in the body longer, by extending its half-life—meaning fewer infusions and less burdensome treatment. Eventually, extended half-life (EHL) factor was created. After a relatively calm 10 years in the marketplace with what is now called “standard half-life” or just “standard” factor, EHL factor came along, resulting in a big growth spurt in the life cycle of hemophilia treatment. Hailed as the next best thing, EHL factor was and still is heavily promoted. Biogen created the first two EHL products, which were soon followed by EHL products from Baxter (now Takeda), Novo Nordisk, Bayer, and CSL Behring.

  The creation of EHL products seemed like the exciting, wild teen years for our community. Children with hemophilia lived even more normal lives, without infusing so often. Freedom!

Family Feud

In the midst of this growth spurt and innovation, some major shifts were taking place in the hemophilia marketplace. Companies were separating, divorcing, getting married, taking on lovers, adopting other products. Baxter split off its biological division (which made its factor products) to become Baxalta. Genetics Institute was bought by Wyeth, which was then bought by Pfizer. In the early 2000s, Bayer had divested its plasma division, which became Talecris. Then Grifols bought Talecris (you can still see the primary color bar on the Koate®-DVI box, the same bar that appears on Kogenate FS). Biogen, soon after launching its groundbreaking EHL products, suddenly divested its hemophilia group, which became Bioverativ. Soon after the new sign was up at Bioverativ’s headquarters, it was bought by Sanofi Genzyme. Baxalta must have been a very attractive mate, because soon after it was spun off by Baxter, it was snatched up by Shire, an Irish pharmaceutical company. Just when everyone was getting used to Irish brogues, Shire was purchased by the Japanese company Takeda, a pharma titan.

 Perhaps no products have changed hands more than those of CSL Behring, starting in the 1980s, when it was Armour Pharmacuetical. And although CSL Behring has remained the parent company since 2007, it has recently abandoned some hemophilia products: Helixate® FS and Monoclate-P®. Its focus is now on EHL products only for hemophilia.

And this is the concern for the future life cycle of hemophilia treatment: Can the market sustain 20 recombinant products? Which products will be removed next from the marketplace? Will product change come from the consolidation of companies buying each other and reducing overlapping product lines? Will it come from flagging sales, if one product dominates the market? Or will product change come from a novel treatment—using no factor at all?

Newest Child

One product getting a lot of attention these days is the newest addition to the family—Hemlibra®, a nonfactor antibody product that mimics the action of factor VIII in the body. It’s used for prophylaxis in people with hemophilia A and inhibitors, and in those without inhibitors. The product’s clinical success has many patients cheering on Facebook, some advocates cautioning consumers to wait and see, and some doctors already prescribing it for newborns. Hemlibra is called a “market disruptor” for a reason. It’s created a whole new way to treat hemophilia: with weekly to monthly subcutaneous injections. And people with inhibitors are reporting no bleeds for weeks, even months in some cases. Will factor concentrate still be needed? Read Wendy Owens’s feature article in this issue to learn the answer!

The life cycle of hemophilia treatment has entered a new phase, perhaps similar to young adulthood, where there are many options, and our community has been educated and prepared. We’re ready for greater independence from this disorder, and ready to live life more on our own terms.

But like all young adults, we still need advice from our elders, from our blood brothers, from our physicians. And we need to do our own homework. We need to read about current products and new ones that will enter the marketplace. Do you feel informed enough to choose? Will your insurance cover all the new products? Will you switch to another product, if one day your insurance company no longer covers yours?

 Stay in touch with the life cycle of hemophilia treatment: name changes of the corporate players, which products belong to whom, and especially, the manufacturer of the product you use. Decisions at the top—by government, by corporations, and by insurance companies—may eventually impact your choice of treatment.

We have more freedom and more choices than ever before, but we need to exercise responsibility, by learning all we can. Because one thing is for certain: we are only in the young adult stage of hemophilia therapy. Prepare for more growth and more change.  It’s coming.

  1. Mark Terry, “A Look at Hemophilia Drug Prices and the Market,” biospace.com, July 3, 2018 (accessed June 2, 2019).
  2. Recombinate is a first-generation recombinant product. Kogenate FS is a second-generation product. Advate, Adynovate, Afstyla, Alprolix, BeneFix, Eloctate, Idelvion, Ixinity, Jivi, Kovaltry, Novoeight, Nuwiq, Rebinyn, Rixubis, Vonvendi, and Xyntha are third-generation products.

Pickin’ Up Blood Vibrations

Remember the Beach Boys? I passed up a chance to see Brian Wilson Friday night at a local venue, due to a persistent and stubborn cough I’ve had for 4 weeks! I heard it was a great show. Music defies the ages, and unites people from different backgrounds, countries, languages, and ages. I myself can play the piano and learned classical piano, but have never deviated from what’s on the written page. I truly admire those who create music. It is a gift.

And so I’m thrilled to announce that the talented artists at “Blood Vibrations” have released another Blood Vibrations album!  The music debuted last fall at the Blood Vibrations Listening Center as part of the Blood Work exhibition by FOLX (Justin Levesque) during the National Hemophilia Foundation Bleeding Disorders Conference in Anaheim. 

And true to being artists, there continues to be no money involved in the project. Blood Vibrations does not request or accept funding and they do not charge artists to submit work or people to stream the music. The artists are all connected to the bleeding disorder community. And some of their songs are amazing! They express their experiences, joy and pain through music.

You can, too. Contact Billy at Blood Vibrations and learn how to submit your recording!


Listen to Blood Vibrations: 8 (Blood Work Mixtape) now… with new sounds & visions from folks in the bleeding disorders community. This latest release in the series features an album cover by: Kennet Kaare and music by 

Bleeder, Campbell Hunter, Chayse Pannell, Cleaven Pagani, Creature-blossom, Joseph Burke, Jphono1, Kappa, Louisville Lip, Morgue’s Last Choice, North Elementary, Second Autumn, Sepsis and Synthetic Division

The Factors Within Album at
https://bloodvibrations.bandcamp.com/album/blood-vibrations-8-blood-work-mixtape

Spread the good news near and far! Submissions are accepted for future releases on an ongoing basis at 

bloodvibrations@yahoo.com
https://bloodvibrations.bandcamp.com/album/participants-creators

Leadership Lessons from the Andes

Iron cross at memorial, Valley of Tears, Argentina

On October 13, 1972, Uruguayan Air Force Flight 571 crashed at 11,710 ft in the inhospitable Andes, while bringing 19 young members of a rugby team, and their families and friends, to neighboring Chile. Thus began perhaps one of the greatest survival stories known. Amazingly, 33 of the 45 on board survived the initial crash, some with injuries that would later claim their lives. And 72 days later, 14 were rescued after two more of the survivors walked out of the Andes to find help.

It was a miracle anyone survived at all. Due to pilot error, the plane descended too early in dense cloud cover, and struck a mountaintop. The tail snapped off, then both wings were sheared off. What remained of the fuselage tobogganed down a steep slope and smashed into a mound on a glacier. Stunned, many in agony from wounds and shock, wearing only street clothes, the survivors sprang into action, displaying heroic teamwork.

I journeyed to the crash site on January 7, 2020, high in the Andes, accessible only by hiking or horseback, to pay my profound respect to those who perished. They are buried in a mass grave on a ridge near the crash site. There is also a makeshift memorial, with an iron cross, upon which people leave personal mementos. This story has touched millions of lives throughout the last 48 years, and only a few get to come here, to the “Valley of Tears,” to see the place where so much agony, sorrow, terror, solitude, struggle and leadership took place.

Leadership?

Yes, amazing leadership. In fact, what made the story at once famous and infamous in 1972 was the fact that the survivors were forced to eat the flesh of the dead to stay alive. But to me, this story was always one of leadership and teamwork, and the lessons learned from it are applicable to many situations, including hemophilia and bleeding disorders. I thought of our community often while in the Andes, and while reading the many books about the crash.  While there are many leadership lessons, I mention just a few here.

Leadership Lesson 1. Take action. Just seconds after the crash, those young men (some only 19 years old) who were not injured quickly rallied to help those who were. They triaged the sick and wounded so as to help those most in need.

Leadership Lesson 2. Establish a situational leader. Here, the natural leader, who was miraculously uninjured, was Marcelo, the captain of the rugby team. An immediate leader was needed to keep people focused and optimistic, and avoid hysteria. Marcelo, handsome, intelligent and commanding, was able to get people organized for the night, where temperatures were probably 30° below zero or more, block the fuselage hole with luggage to protect from the wind, and calm the group by discussing rescue possibilities.

Leadership Lesson 3. Use the tools at hand. The boys had nothing to prepare them to stay in the Andes. They wore light clothing, shoes. Luggage had been lost. But they made blankets out of seat covers, a water-maker out of metal sheets to melt snow, sunglasses out of materials from the plane’s windshield, to protect against snow-blindness, snowshoes out of cushions, and of course, food from the bodies of those who died.

Leadership Lesson 4. Form a community. Not all of the boys knew one another, and not all were rugby players. But they formed a community, calling themselves “The Society of the Snow.” And in this community, everyone had a role. They had a doctor (first year medical student), engineer (a 19-year-old with some experience), someone to make water, someone to cut the meat, and others to play various roles.

Leadership Lesson 5. Keep rituals. Despite the isolation and injuries, the boys kept up rituals, to provide a sense of normalcy. Every night, one of the boys started the rosary. A few of the boys were agnostic, but they joined in because it provided community and comfort. Even after the worst part of the entire ordeal, an avalanche on day 16 that killed 8 more of their friends and trapped them in a tomb-like environment for three days, they celebrated two birthdays, using a snowball and lit cigarette as a cake.

Leadership Lesson 6. Anchors. Anchors can be described as things we hold on to that give us mental stability and focus. Some boys looked at the moon every night, while shivering in the fuselage, knowing their loved ones were looking at the same moon. For Eduardo Strauch, who traveled to the crash site with us two weeks ago, it was the “Exit” sign on the plane, which oddly still worked and stayed lit at night. Each night he focused on it intensely, to remind himself he would escape. After he was rescued, he brought the Exit sign home with him. And of course, there is the little red shoe, symbolic of the entire event. (But you must read the books or watch the movie to learn its vital importance!)

Leadership Lesson 7. Be flexible with leadership. On the tenth day after the crash, the survivors learned from a transistor radio that the search had been called off. Marcelo, the positional and situational leader up till then, slowly despaired, and gave up his leadership position. His hopes had been dashed. Instead, three cousins—Fito Strauch, Daniel Fernandez and Eduardo Strauch—stepped in as provisional leaders and elders (at age 25, they were the oldest). Leadership became more consensual (group-like) rather than hierarchical.

There are so many more leadership lessons from this one event, 48 years ago. But these are the few that truly stood out during my visit. How many of these apply to bleeding disorders? An event that no one wanted (a plane crash versus a diagnosis). Situational leadership (uninjured versus young parents springing to action). Suffering (crash injuries versus bleeds into joints). Taking action (how to stay warm versus how to protect your child). Community (a group of boys stranded in the Andes versus a family with a bleeding disorder feeling alone). Communications (a small transistor radio versus internet, meetings).

There are so many parallels. Read the books and see for yourself, and be amazed at the human spirit, which has resilience, discipline, hope and faith.

Alive by Piers Paul Read

Alive (1993), movie now on Netflix

I Had to Survive by Robero Canessa

Miracle in the Andes, by Nando Parrado

Out of the Silence by Eduardo Strauch

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