In the Spotlight

What a doll!

Our eminent researcher of all things hemophilia, Richard Atwood of North Carolina, has found a book with “paper” dolls related to hemophilia! I certainly had paper dolls growing up, and apparently, we still have them for kids these days. Nicholas and Alexandra Paper Dolls, published in 1998, is an oversized book (9”x12”) on the family

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Name Game

Companies put a lot of money into “branding,” which is the process of creating a unique identity for a company or product. Branding involves using text, names, colors, and graphics to forge an emotional attachment to potential consumers. The goal is to get consumers to recognize a company or product, and have some positive association

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